While presenting my marketing plan to a home seller, he stopped me to ask why I was spending so much time on my expertise at creating listings in the MLS. I guess I had been going on, but that’s because it’s possibly the most important part of marketing a home.
Studies show that a listing has to capture a buyer’s attention within seven seconds. Home buyers are sifting through hundreds of listings on the computer as they start their home search. A listing has to make the cut at a glance, and that means the photos first, then the words have to be perfect!
Too many MLS listings and photos are poorly crafted and fail to capture the buyer’s interest, meaning the opportunity with that buyer is lost forever. As a real estate consultant, I take the MLS listing very seriously, knowing it will be seen by hundreds of buyers on my website and
through partner sites, like Realtor.com and Zillow.com.
If you or any of your friends are going to be selling their home soon and want a smart
agent on their side, call or text me for an immediate consultation.
fro Becky’s Bulletin Nov. 2018